Colour Management
'The reality is scanners, cameras, monitors, proofing and printing systems all use different colour languages, so how do we ensure we all speak the same language?'
To use colour effectively, it must be kept under tight control. The colour workflow begins with the designer's ideas and the customer's specifications. From there, the colours must be communicated among several differentindividuals who will render and reproduce the colours on many different devices.
How do we ensure that your original ideals remain intact throughout this complicated process?
We measure size in millimeters; weight in grams and so on, Why should colour be any different? Using measured colour, we can monitor colour at each stage of production and check the "closeness" of colour matches using repeatable, standardised numerical data.
Traditionally, the CMYK colour model has been used widely throughout the printing industry to describe colour. We understand that many of our customers deal with media platforms such as the World Wide Web, digital printing, digital video, and lithographic offset printing and that colour quality and consistency cannot be achieved across all of these mediums using this CMYK colour model.
Our solution is to define colour using a colour model that is independent of the manufacturing process that created it. It is also important to define the limitations of each process and to control the colour within them.
We can use a device-independent colour model to describe your corporate colour identity. Spectral Data is the most precise description of a colour you can achieve. To compute spectral data, we use spectrophotometers to measure colour. Our prepress production environment and our entire press fleet are equipped with these devices to ensure colour quality and consistency.
To help our clients keep up-to-date, better understand and utilise the language ofcolour we have included a customer resource centre on our website that supplies ICC profiles, colour policies, preset files for application environments and useful technical papers.
In short, we have developed a powerful universal colour language that speaks volumes across all platforms and ensures a high quality, consistent translation of our clients' corporate colour information.
